Heineken Silver "Suave" Campaign
I had the pleasure to direct a series of videos and stills for Heineken Silver together with Publicis Mexico. I had to work around a very fun and playful creative where we mastered a bunch of smooth textures, and soft possibilities playing with the materials around three main areas: Feathers/Fur, Clouds and Textile.
It was a blast to bring to life all of my crazy ideas in a practical way playing with the “Suave / Smooth” concept. All these were on set effects, as usual, very challenging but super fun!
The word "Suave" in Spanish translates to "Smooth" or "Soft" in English. It is often used to describe something or someone with a gentle, pleasant, and refined demeanor. It can refer to a smooth texture, a delicate touch, or a calm and sophisticated manner. Additionally, "Suave" can also be used to describe an action or movement that is graceful and effortless. On top of that, in Mexico, it can also be understood as describing something that is good. All of this nuances are put together in this Heineken Silver “Suave” campaign with Luis Miguel´s early 90´s classic track "Suave".
Welcome to the “Smooth” Universe.
Stills Campaign
BTS Video
Credits:
Director/Photographer: Paloma Rincón
DoP/Color Grading: Thiago Quadrado
Production Design: Luis Luino
1st AC: Adan Amalio
Gaffer: Juan Fernando Guzmán
1st AD: Alvaro Barrera
2nd AD: Valentina Islas
Art Director: Africa Mignot
Set Designer: Emma Sánchez
Set Builder: Joan Zuriguel
Drink Styling: Ulises Jumluna
On Set VFX: Luis Ambriz
Styling: Ximena Barbachano
MUAH: Ivy Kiss
Talent: Daniella Valdez / Bruno Escobedo Rafful / Ivón Gerardo Trejo / Efrain Félix Rodrigo / José de Jesús Villegas Jiménez / Josefina Goyeneche García / Brenda Garay Esquivel / José Miguel Díaz Salinas / Rubén Saúl Reyes Carpinteiro / Brianna Leslie García
Video Post: Israel Verdín / Lomas Post
Stills retouch: Diego Speroni
Digi Tech: Guadalupe Garcia
Stills 1st Assistant: Gabriel Hernandez
Stills 2nd Assistant: Beto Caballero
Client: Heineken México
Agency: Publicis México
Executive Creative Director: Luis “Harry” Sordó
Group Creative Director: Luis “Sopitas” Nuñez
Agency Producer: Diego Sparza
Produced by Fauna
Creative Producer: Martín Giudicessi
Executive Producer : Azul Crespo
Producer: Bernardo Séré
Line Producer: Mauricio Oscoy “Suave”
Original song "Suave" by Luis Miguel
